Practical UX Design/Designing Behavioural Journeys

  • £47

Designing Behavioural Journeys

  • Course
  • 14 Lessons

Learn to design complete journeys that behave the way you designed them to and build services that hold up under real use.

Testimonials

Rob H.

"The course is clear, well paced and focused on real-world, practical application. Thankfully it avoids unnecessary jargon and focuses on providing an effective toolkit and methodology that really does help design more reliable services and experiences, and not just prettier screens"

Jessica L.

"All in all its really great course and something that can help the more intuitive of us to frame things in a way that helps others understand."

Contents

Introduction

This course is for UX designers and product managers who already know how to produce a journey map and run a usability test — and who want a formal method for something most practitioners currently do, if they do it at all, by instinct.

Introduction to Designing Behavioural Journeys

Module 1 - The structure beneath the flow

Lesson 1.1 - The hidden assumptions in every flow diagram
Lesson 1.2 - What happens between the screens

Module 2 - States and transitions

Lesson 2.1 - What a behavioural state actually is
Lesson 2.2 - Transitions are design decisions
Lesson 2.3 - Implicit versus explicit structure

Module 3 - Commitment, risk, and hesitation

Lesson 3.1 - Hesitation is a signal, not a problem
Lesson 3.2 - How commitment escalates across a journey

Module 4 - Mapping states in practice

Lesson 4.1 - Set the screens aside
Lesson 4.2 - Define each state with four questions
Lesson 4.3 - Map the transitions and return to the screens

Module 5 - Testing for resilience

Lesson 5.1 - Why prototypes that pass testing can still fail
Lesson 5.2 - The Resilience Testing Framework
Lesson 5.3 - From state map to structural brief

Designing Behavioural Journeys